- Why is Lead2Connect so successful at telemarketting?
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Telemarketing requires specialist skills to get past the gatekeeper and engage with the decision maker. All our sales agents are selected for their conversation skills. They are experts at starting conversations and uncovering opportunities. They view every phone call as a new challenge and don't get disheartened when faced with rejection.
We invest a lot of management time to train, mentor and support our agents to develop their skills. We have created a fun and results focused environment which constantly encourages our agents to improve and achieve great results. Our agents work together sharing ideas and strategies to help each other develop and succeed.
Our agents have experience in a vast range of roles, companies and industries giving us the ability to assign agents to campaigns best suited to their skill set.
We celebrate each agent's successes and they are rewarded with performance bonuses. Targets and bonuses are weighted according to the difficulty of the campaign so there is always a level playing field. Each agent's results are announced daily creating a competitive culture which recognises individual achievements.
Campaign results are reviewed after every shift and weekly to monitors KPI's and to ensure we are achieving the best results for each client. If we are not achieving the results we expect we will contact you to discuss possible reasons and suggest changes to the campaign structure to improve the results.
We are focused on creating long term relationships with our clients and understand this can only be achieved by consistently providing our clients with great results.
- Why would outsourcing telemarketing achieve better results than in-house?
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Many clients come to us having already tried their own in-house telemarketing. After all the time and expense of recruiting and training they have not achieved the results they had expected.
Put simply, it’s because telemarketing is a difficult job. Very few people have the right personality, experience and desire to stick at this job long term. We only hire professional and experienced agents who have excellent conversation skills and we teach them to get past the gatekeeper and engage the decision maker. They have to love picking up the phone and be able to handle rejection professionally and politely.
We attract and keep great people because we offer flexible work arrangements and create a fun and stimulating environment. We celebrate each agent’s success and agents share ideas and strategies to develop their skills. Agents rotate among different campaigns best suited to their expertise to keep them focused and challenged.
Our agents are not distracted by other sales functions. Telemarketing is their only duty so it is their first and only priority.
Campaign and agent results are reviewed at the end of every shift and weekly and are compared against expected targets. We are able to quickly identify if a campaign or agent is not hitting the expected outcomes. The campaign structure, agent allocation and agent training can be reviewed and changes implemented to ensure we get the best results possible for our clients.
- What kind of telemarketing campaign should I run?
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There are many ways to generate sales leads for your business. Selecting the right type of campaign for your business will depend on the outcome that you are looking for along with your industry, product or service and your target market.
Types of campaigns include
- Face to face meetings
- Phone appointments
- Invite prospects to events
- Source requests for proposals
- Qualify potential prospects
- Create a mailing list
- Reactivating dormant accounts (customers who have not bought for you for one or two years)
- Nurture leads
We have worked on hundreds of telemarketing campaigns, so we often know what will work best for different industries and products. Having gained an understanding of your product or service and business needs, we will help you design the right campaign for your business.
- Do you provide a guarantee for appointment setting campaigns?
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Lead2Connect will only take on appointment setting campaigns when we are confident that we can deliver results.
We understand that you may have concerns about committing to an appointment setting campaign without knowing what results will be achieved. To help you through the decision making process, Lead2Connect offer a guarantee on our appointment setting campaigns. If after 48 hours, we have not produced a minimum of 3 qualified appointments, you can cancel the campaign at that time and we will refund the unused hours. This guarantee covers even the most difficult campaigns and usually we achieve far beyond the guaranteed minimum.
There are many factors that will affect the results of your appointment setting campaign including the accuracy of your lead list, industry type, companies targeted, message delivered and the outcome sought. Talk to our Sales Manager or Operations Manager about what conversion rates and results you can expect to achieve based on your industry and product or service.
- Can I provide my own marketing list for my telemarketing campaign?
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You can provide your own marketing list for your telemarketing campaign if you are confident that it contains the right types of prospects within your target market - and of course we need the contact name and phone number for each company.
If you would like to provide your own list it must be provided to us according to our formatting guidelines so that it can be uploaded to our purpose built CRM to capture outcomes and create reports.
Remember that if your marketing list isn't maintained on a regular basis, it's likely to be out of date. We can lose up to 30% productivity with an out of date list and this can have a large impact on your results. If your list is out of date, we can validate and update it as a stand-alone Database Management project or in conjunction with your Telemarketing Campaign.