Telemarketing requires specialist skills to get past the gatekeeper and engage with the decision maker. All our sales agents are selected for their conversation skills. They are experts at starting conversations and uncovering opportunities. They view every phone call as a new challenge and don't get disheartened when faced with rejection.
We invest a lot of management time to train, mentor and support our agents to develop their skills. We have created a fun and results focused environment which constantly encourages our agents to improve and achieve great results. Our agents work together sharing ideas and strategies to help each other develop and succeed.
Our agents have experience in a vast range of roles, companies and industries giving us the ability to assign agents to campaigns best suited to their skill set.
We celebrate each agent's successes and they are rewarded with performance bonuses. Targets and bonuses are weighted according to the difficulty of the campaign so there is always a level playing field. Each agent's results are announced daily creating a competitive culture which recognises individual achievements.
Campaign results are reviewed after every shift and weekly to monitors KPI's and to ensure we are achieving the best results for each client. If we are not achieving the results we expect we will contact you to discuss possible reasons and suggest changes to the campaign structure to improve the results.
We are focused on creating long term relationships with our clients and understand this can only be achieved by consistently providing our clients with great results.
Many clients come to us having already tried their own in-house telemarketing. After all the time and expense of recruiting and training they have not achieved the results they had expected.
Put simply, it’s because telemarketing is a difficult job. Very few people have the right personality, experience and desire to stick at this job long term. We only hire professional and experienced agents who have excellent conversation skills and we teach them to get past the gatekeeper and engage the decision maker. They have to love picking up the phone and be able to handle rejection professionally and politely.
We attract and keep great people because we offer flexible work arrangements and create a fun and stimulating environment. We celebrate each agent’s success and agents share ideas and strategies to develop their skills. Agents rotate among different campaigns best suited to their expertise to keep them focused and challenged.
Our agents are not distracted by other sales functions. Telemarketing is their only duty so it is their first and only priority.
Campaign and agent results are reviewed at the end of every shift and weekly and are compared against expected targets. We are able to quickly identify if a campaign or agent is not hitting the expected outcomes. The campaign structure, agent allocation and agent training can be reviewed and changes implemented to ensure we get the best results possible for our clients.
There are many ways to generate sales leads for your business. Selecting the right type of campaign for your business will depend on the outcome that you are looking for along with your industry, product or service and your target market.
We have worked on hundreds of telemarketing campaigns, so we often know what will work best for different industries and products. Having gained an understanding of your product or service and business needs, we will help you design the right campaign for your business.
Lead2Connect will only take on appointment setting campaigns when we are confident that we can deliver results.
We understand that you may have concerns about committing to an appointment setting campaign without knowing what results will be achieved. To help you through the decision making process, Lead2Connect offer a guarantee on our appointment setting campaigns. If after 48 hours, we have not produced a minimum of 3 qualified appointments, you can cancel the campaign at that time and we will refund the unused hours. This guarantee covers even the most difficult campaigns and usually we achieve far beyond the guaranteed minimum.
There are many factors that will affect the results of your appointment setting campaign including the accuracy of your lead list, industry type, companies targeted, message delivered and the outcome sought. Talk to our Sales Manager or Operations Manager about what conversion rates and results you can expect to achieve based on your industry and product or service.
You can provide your own marketing list for your telemarketing campaign if you are confident that it contains the right types of prospects within your target market - and of course we need the contact name and phone number for each company.
If you would like to provide your own list it must be provided to us according to our formatting guidelines so that it can be uploaded to our purpose built CRM to capture outcomes and create reports.
Remember that if your marketing list isn't maintained on a regular basis, it's likely to be out of date. We can lose up to 30% productivity with an out of date list and this can have a large impact on your results. If your list is out of date, we can validate and update it as a stand-alone Database Management project or in conjunction with your Telemarketing Campaign.
We have developed several of successful telemarketing campaigns. The script is the key to opening the conversation and uncovering opportunities.
Your Account Manager will develop a script based on your core sales message and the unique features and benefits of your product or service. The draft script will be sent to you for input and the final script must be authorised prior to the campaign starting.
If you already have a script from a previous telemarketing campaign we can use this as is, or as a starting point where we adjust the script based on your previous results and our experience on similar campaigns.
Due to our attractive remuneration package, we are able to recruit experienced and professional agents. Our low staff turnover is a result of recruiting local, mature and committed staff and providing them with on-going training and support to develop their abilities. Many of our agents have been with us for several years, creating a stable, high performing team that can deliver consistent results for our clients. The average age of our agents is around 30 so they have the maturity to handle conversations with senior and mid-level managers politely, effectively and professionally.
At Lead2Connect our focus is on generating high quality sales leads, ensuring your sales team are supplied with qualified prospects who are most likely to convert into sales.
We have many systems and processes in place to ensure that we protect our clients’ image and enhance their brand with every call, including:
Sending an email or marketing piece prior to telemarketing is not usually necessary for us to achieve great results. Our agents are experts at calling new prospects and finding new sales opportunities without needing to follow up a previous marketing piece. Sending a direct mail piece prior to calling can actually put us on the back foot if the prospect doesn't remember receiving it.
We are not saying that you should never send out marketing material prior to our calls - just that this is not usually integral to the success of the campaign. Please contact us and we will help you decide if sending direct mail or email is a worthwhile option for your campaign.
The sales agents assigned to your telemarketing campaign will be selected to provide the best fit based on their experience, personality and skill set. We always train additional agents to ensure we have sufficient coverage to handle unexpected illness or leave during your campaign.
Continuing your campaign seamlessly means you can have the same agents working on your campaign throughout, giving you the best opportunity to achieve momentum and consistent results.
Qualified prospects are individuals who are displaying both the intent and the capacity to make a buying decision within a reasonable timeframe.
Your prospects are first qualified when you determine the profile of the companies on your lead list. The lead list can be defined by: industry type, geographical area, company size, level of turnover and type of decision maker. This process will identify the right decision maker within the right organisation that we need to contact.
The next level of qualification comes from the script writing process. We build questions into the script to determine if the decision maker has a need or intent to purchase your product or service within a predetermined timeframe.
The final level of the qualification is achieved during our quality control process which is designed to ensure you only receive valid and accurate leads that are qualified based on your defined criteria.
Our standard process is to record the outcome of each call and a short reason for that outcome. Unless the prospect is a sales lead we do not normally take detailed notes from the call as this slows our agents down and reduces the number of calls they can make.
However, we will customise our approach to your requirements, so let us know what information you need and we will adjust our process accordingly.
Please remember that recording more detailed notes leaves us less time to make calls.
This is a hard question for us to answer, as it depends on the length of your normal sales cycle and the lifetime value of each new client. Leads generated from cold calls will usually have a longer lead time than an inbound enquiry or referral as the prospect has not necessarily considered your business or product/service prior to our call. So achieving a solid return on your investment could take a few weeks or a few months
Many of our clients have seen fantastic results from our telemarketing and lead generation campaigns over a short period. Each year we survey our clients to assess the effectiveness of our telemarketing campaigns.